coors-spencer2The Fire Within. Young people want to be in charge. To use their creativity. To make a difference in their communities.

And that is what The Fire Within program is all about — a hands-on, youth-driven approach that teaches high school students business skills and leadership, while at the same time tackling a very worrisome public health problem in Colorado…teen suicide.

Partnering with Junior Achievement and the Second Wind Fund, this school-based program is quickly building the next generation of young entrepreneurs. The students are guided through a year-long course in business education, entrepreneurship, leadership training and relationship building.  They also learn the painful facts about suicide, culminating in youth-run suicide prevention projects that they create and implement in their school and their community.

“When our staff first observed this program in action, they saw high school youth who were engaged and passionate about what they were learning and doing.  We realized right then that The Fire Within was going to make a big impact, and we wanted to figure out a way to help accelerate that process,” said Pete Coors, Chairman of the Adolph Coors Foundation.