This is the kind of country our foundation would like to help America become:
We are a healthy people because we understand the importance of lifestyle behaviors and spiritual and mental well-being. Because of the wise application of this knowledge, our healthcare costs are shrinking.
All Americans are educated, particularly in the wisdom of the free enterprise system, traditional Judeo-Christian values and the rule of law. We apply this in our respect for others, and our successful pursuit of prosperity and happiness.
We value our culture, history and creativity.
People in need have the opportunity to restore and rehabilitate themselves in order to realize their full potential and lead prosperous lives.
Democracy prevails, while government is limited to the protection of constitutional rights and national defense.
Adopted by the Adolph Coors Foundation board of trustees in 1989.